Suncity Group aims to build integrated resort empire

Macau’s leading junket operator Suncity Group Holdings (1383) is striving to diversify its businesses with the ultimate goal of building a holiday integrated resort empire spanning Asia and Europe, and the firm is planning to launch its first own-brand hotel in the Westside City project in Manila, the Philippines, according to informed sources.

In addition to casino junket, the mainstay of Suncity’s business offerings, the firm also has stakes in the catering and movie industries in mainland China. In recent years, the firm has turned its attention to the integrated resort market, investing millions of dollars in Russia, Vietnam, the Philippines and Japan. The firm’s founder, Alvin Chau Cheok Wa, has decided to pivot his firm from a junket operator into a world-class theme integrated resort operator.

Tigre de Cristal, Suncity’s flagship project in Russia, has completed upgrades to Phase I, which includes the addition of a newly decorated Suncity VIP room, a brand-new hot pot restaurant and a gentlemen’s club. This luxury resort mainly caters to Korean and Japanese customers. Its Phase II is scheduled to open in 2023 and will feature high-end nightlife entertainments, spa facilities, a gold club , a state-of-the art beach club and gourmet restaurants. Phase II will double the total size of Tigre de Cristal and triple the number of hotel rooms.

The Westside City project in the Philippines is also scheduled to open in 2023, and will feature Suncity’s first ever own-brand hotel. According to informed sources, the hotel’s design is mainly inspired by Alvin Chau’s own travel experiences and the hotel is positioned as a world-class high-end facility with unique offerings.

The Hoiana integrated resort in Central Vietnam is another major investment by Suncity. Located 35 minutes away from the Danang International Airport, Hoiana is a world-class integrated resort with branded hotels, state-of-the-art gaming floors, award-winning golf course and pristine beaches.

Moreover, the firm has earlier announced investment plans to build non-gaming resorts in Okinawa and Hokkaido, Japan. The Hokkaido project is described as a “luxury resort” to serve one of the world’s most popular skiing regions and will primarily target Japanese and Korean visitors, while the Okinawa project will provide 100 hotel rooms and 40 private villas with their own pools, as well as a variety of water sports. Suncity is currently one of two candidates to have taken part in the public tender for developing one of Japan’s first integrated resorts in Wakayama, reaffirming its ambition to become a leading integrated resort operator in Asia.